This article shares with you the complete details about the 7 Best Email Marketing Services Lookinglion along with individual pros and cons. if you are planning to explore the email marketing journey than this will be great to know.
What is Email Marketing?
It is one of the most powerful marketing channels. Email marketing is a form of direct marketing and digital marketing as well that uses email to promote that particular business’s products and services. It helps customers to know about the products and services that the company is selling.
How to do Email Marketing?
Here are some tips on how one can do email marketing:-
- Choose a relevant email list
- Design your email
- Personalize your email subject line and content
- Be conversational
- Create follow-ups
- Send emails from a real person
- A/B test your emails
- Follow email or spam regulations
- Track the success of your email campaigns
7 Best Email Marketing Services Lookinglion
Here are the 7 best email marketing services for all sorts of businesses:-
Mailchimp
It is a marketing automation and email marketing platform. Mailchimp is the trade name of its operator, Rocket Science Group. It is an American company that was founded way back in 2001 by Ben Chestnut and Mark Armstrong along with Dan Kurzius who joined them later. It is the best email marketing service for beginners.
Features
Some of the features offered by Mailchimp are the following:-
Audience Management tools | Marketing CRM Signup Forms Segmentation Behavioral Targeting Predicted Demographics |
Marketing Automation | Customer Journeys Integrations |
Creative Tools | Content Studio Creative Assistant Dynamic Content xx |
Insights and Analytics | Reports Smart Recommendations A/B Testing Surveys |
Pricing
Here is the pricing plan of Mailchimp:-
- Free
- Essentials- Rs 192.50 for 12 months
- Standard- Rs 287.50 for 12 months
- Premium- Rs 5750 for 12 months
Pros and Cons of Mailchimps
Here are the Pros and Cons of Mailchimps:-
Pros
- Easy-to-use platform
- Offers a wide range of integrations
Cons
- Unfavourable way to count subscribers
- Mostly high-cost subscription plans
Constant Contact
It is an online marketing company which was founded way back in 1955 by Randy Parker and was later sold to Endurance International in 2015.
Features
Here are some of the features offered by this email marketing service:-
Business | Reporting Templates Marketing automation Customer list management |
Reaching to people | FaceBook Google Ads Website Signup forms Lead generation landing pages |
Engaging customers | Social posting Integrations Surveys, polls, and Event RSVP |
Pricing
Here are the plans of Constant Contact:-
- Lite- Rs 990 per month
- Standard- Rs 2888 per month
- Premium- Rs 6600 per month
Pros & Cons
Here are the Pros and Cons of Constant Contact
Pros
- Offers a wide range of templates
- Creating campaigns is good and simple
- Making a customized email list is intuitive and simple
Cons
- Slightly less user-friendly interface
- Customer service is not very fast or friendly
- Less pre-set email templates are created
Brevo
Brevo was previously known as Sendinblue. It is a SaaS solution for relationship marketing. This company was founded back in 2007 by Armand Thiberge and Kapil Sharma. This offers cloud-based marketing communication software. The headquarters of this company is located in Paris, France.
Features
Here are some features offered by Sendinblue:-
Best Features | Drag-and-drop visual email builder SMS messaging CRM Forms and Landing pages Automation Web chat Transactional Emails |
Reaching to people | FaceBook Google Ads Website Signup forms Lead generation landing pages |
Pricing
The pricing of this varies as per the category selection and they are the following:-
Marketing Platform | Free Starter- Rs 1575 per month Business- Rs 4075 per month Brevo Plus- Talk to sales |
Conversations | Free Pro- Rs 1079 per month |
Sales Platform | Free |
Transactional Email | Free |
Pros & Cons
Here are the Pros and Cons of Brevo (SendinBlue)
Pros
- It offers various tools and templates to customers
- The free plan allows to send up to 300 emails a day
- Excellent support system
Cons
- You have to create a separate account for your contacts
- You cannot send more than one email at a time from your email account
Convertkit
It is a full-featured email service provider which was created by Nathan Barry. Convertkit is one of the fastest-growing email marketing companies in the world.
Features
Here are some of the features offered by this software:-
Grow your audience | Creator network Landing pages Forms |
Connect with fans | Email designer Email marketing |
Automate your marketing | Visual animations Integrations |
Earn an income | Commerce Sponsor Network Paid recommendations |
Pricing
Here are the plans and pricing of Convertkit:-
- Free
- Creator- $9 per month
- Creator Pro- $25 per month
Pros & Cons
Pros
- Free mailing address that customers can use
- Robust tagging system for managing funnels and targeting users with optimized emails
Cons
- Analytics can be a bit more in-depth
- Sometimes it malfunctions
Awaber
This email marketing service provider has 100,000 small business clients across the globe. AWeber helps people keep in touch with the subscribers who have requested to be on their mailing list.
Feature
Here are some of the features offered by AWeber:-
- Email templates
- Website URL or FaceBook page
- High-quality stock images
- Drag-and-drop builder
- Sign-up forms
- Landing pages
- Auto newsletter
Pricing
Here are the plans and pricing of AWeber:-
- Unlimited- $899 per month
- Plus- $20.00 per month
- Lite- $12.50 per month
- Free
Pros and Cons of AWeber
Pros
- Significantly cheaper
- Great customer support
- An entirely free plan is available
Cons
- You are charged to host unsubscribed contacts on your account
- Customer support is only in English
HubSpot
It is an American developer and marketer of software products for inbound marketing, sales, and customer service.
Feature
Here are some of the features offered by HubSpot:-
- Ads software
- Google ads
- Exit intent forms
- Blog software
- Calls-to-action
- Lead capture software
- Free email hosting
Pricing
Here are the plans and pricing of HubSpot:-
- Professional- $800 per month
- Enterprise-$ 3600 per month
Pros and Cons of HubSpot
Pros
- All-in-one platform
- Easy to use
- Some things are for free
Cons
- Template customization can be challenging
- No split testing on lower packages
Get Response
In this email marketing tool you can use it for lead generation, creating automation workflows, lead nurturing, sales, and many more.
Features
Here are more features offered by Get Response:-
- Email creator
- Send-time optimization
- Newsletter templates
- Web events
- Visual workflow builder
- Advanced triggering
Pricing
Here are the plans and pricing of Get Response:-
- Free
- Email Marketing- $15.58 per month
- Marketing automation- $48.38 per month
- E-commerce marketing-$97.58 per month
Pros and Cons of Get Response
Pros
- Good support
- Wide range of features
- Easy-to-use
Cons
- Poor deliverability
- Locked credit cards
- Management of multiple accounts is not good
How to increase Click Rate in Email Marketing?
Here are some of the tips on how you can increase click rate in email marketing:-
- Include video
- Write compelling subject lines
- Optimize for mobile
- Get to the point
- Use buttons
How many Marketing Emails is Too Many?
This totally depends on the product and services sold by that particular business. But, 4-6 in a month is good and more than that is too many.
How Many Marketing Emails to Send Per Week?
You can send 1-2 marketing emails per week.
FAQ:
Q1. What are the 3 types of email marketing?
Email Newsletters
Transactional Emails
Behavioral emails
Q2. What are the 5 Cs of email marketing?
Complete
Clear
Correct
Concise
Courteous